{"id":11102,"date":"2023-04-10T21:43:00","date_gmt":"2023-04-10T13:43:00","guid":{"rendered":"https:\/\/jour.mcu.edu.tw\/?page_id=11102"},"modified":"2025-03-31T11:42:43","modified_gmt":"2025-03-31T03:42:43","slug":"about-us","status":"publish","type":"page","link":"https:\/\/jour.mcu.edu.tw\/en\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"<div id=\"cs-content\" class=\"cs-content\"><div class=\"x-section e11102-1 m8ke-0\"><div class=\"x-row x-container max width e11102-2 m8ke-1\"><div class=\"x-row-inner\"><div class=\"x-col e11102-3 m8ke-2\"><div class=\"x-tabs e11102-4 m8ke-3\" data-x-element=\"tabs\"><div class=\"x-tabs-list\"><ul role=\"tablist\"><li role=\"presentation\"><button id=\"tab-e11102-5\" class=\"e11102-5 x-active\" role=\"tab\" aria-selected=\"true\" aria-controls=\"panel-e11102-5\" data-x-toggle=\"tab\" data-x-toggleable=\"tab-item-e11102-5\" data-x-toggle-group=\"tab-group-e11102-4\"><span >Brief History<\/span><\/button><\/li><li role=\"presentation\"><button id=\"tab-e11102-6\" class=\"e11102-6\" role=\"tab\" aria-selected=\"false\" aria-controls=\"panel-e11102-6\" data-x-toggle=\"tab\" data-x-toggleable=\"tab-item-e11102-6\" data-x-toggle-group=\"tab-group-e11102-4\"><span >Goal<\/span><\/button><\/li><li role=\"presentation\"><button id=\"tab-e11102-7\" class=\"e11102-7\" role=\"tab\" aria-selected=\"false\" aria-controls=\"panel-e11102-7\" data-x-toggle=\"tab\" data-x-toggleable=\"tab-item-e11102-7\" data-x-toggle-group=\"tab-group-e11102-4\"><span >Developments<\/span><\/button><\/li><li role=\"presentation\"><button id=\"tab-e11102-8\" class=\"e11102-8\" role=\"tab\" aria-selected=\"false\" aria-controls=\"panel-e11102-8\" data-x-toggle=\"tab\" data-x-toggleable=\"tab-item-e11102-8\" data-x-toggle-group=\"tab-group-e11102-4\"><span >Future Prospects<\/span><\/button><\/li><li role=\"presentation\"><button id=\"tab-e11102-9\" class=\"e11102-9\" role=\"tab\" aria-selected=\"false\" aria-controls=\"panel-e11102-9\" data-x-toggle=\"tab\" data-x-toggleable=\"tab-item-e11102-9\" data-x-toggle-group=\"tab-group-e11102-4\"><span >Medianews on line<\/span><\/button><\/li><li role=\"presentation\"><button id=\"tab-e11102-10\" class=\"e11102-10\" role=\"tab\" aria-selected=\"false\" aria-controls=\"panel-e11102-10\" data-x-toggle=\"tab\" data-x-toggleable=\"tab-item-e11102-10\" data-x-toggle-group=\"tab-group-e11102-4\"><span >Hardware Equipment<\/span><\/button><\/li><\/ul><\/div><div class=\"x-tabs-panels\"><div id=\"panel-e11102-5\" class=\"x-tabs-panel e11102-5 x-active\" role=\"tabpanel\" aria-labelledby=\"tab-e11102-5\" aria-hidden=\"false\" data-x-toggleable=\"tab-item-e11102-5\"><p>The <span>Audiovisual Journalism and Social Media Communication Department<\/span> of Ming Chuan University was established in 1999 with the purpose of cultivating outstanding journalism talents. By combining theoretical and practical courses, it cultivates professional journalism and communication talents with a sense of responsibility, news editing and editing capabilities, and an international perspective. In response to the development and changes of the media industry, the Ministry of Education has approved the name change to the \"Department of Audiovisual Journalism and Social Media Communication (AJSC)\" starting from the 2023-2024 academic year.<\/p>\n<p>This department adopts a converging and innovative model and combines the latest theories and practices to develop complete professional education and practical training in audio-visual journalism and social media that can be in line with the industry. The \"fusion media\" form of digital integration of traditional media and new media trains students with the ability to Sense of responsibility, news editing and reporting capabilities, digital convergence, and international perspective.<\/p>\n<p><strong>DEGREE GRANTED TO: Audiovisual Journalism and Social Media Communication <\/strong><\/p>\n<p><strong>DEGREE'S ENGLISH NAME: Bachelor of Arts in AJSC<\/strong><\/p>\n<p><strong>DEGREE ABBREVIATION: B.A.<\/strong><\/p><\/div><div id=\"panel-e11102-6\" class=\"x-tabs-panel e11102-6\" role=\"tabpanel\" aria-labelledby=\"tab-e11102-6\" aria-hidden=\"true\" data-x-toggleable=\"tab-item-e11102-6\"><div class=\"row\">\n<div class=\"col-md-12 col-lg-12\">\n<p>The Mission of the <span>Audiovisual Journalism and Social Media Communication Department<\/span> of Ming Chuan University is to cultivate talented journalists. Our department combines theoretical and practical courses to cultivate professional news media personnel with responsibility, news writing &amp; editing skills and international field of vision.<\/p>\n\n<div class=\"spacer\"><\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div>\n<div class=\"spacer\"><\/div>\n<div class=\"list\">\n<ul>\n \t<li>Training professional news media personnel.<\/li>\n \t<li>Training professional personnel who know how to integrate news information well.<\/li>\n \t<li>Training professional news media personnel to develop a global vision.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div><\/div><div id=\"panel-e11102-7\" class=\"x-tabs-panel e11102-7\" role=\"tabpanel\" aria-labelledby=\"tab-e11102-7\" aria-hidden=\"true\" data-x-toggleable=\"tab-item-e11102-7\"><ol class=\"list\">\n \t<li><span><strong>Academic training in journalism<\/strong><\/span>\n<p>Following the teaching concept of our university and school, the mission of the <span>Audiovisual Journalism and Social Media Communication (AJSC) Department <\/span>of Ming Chuan University is to cultivate talented journalists.\u00a0\u00a0Our department combines theoretical and practical courses to cultivate professional news media personnel with responsibility, news writing &amp; editing skills and international field of vision.<\/p><br>\n<\/li>\n \t<li><span><strong>Fostering professional journalistic specialists.<\/strong><\/span>\n<p>The course framework for the first- and second-year students focuses on the foundation courses of MCU, and the basic and professional courses of the School of Communication. \u00a0This curriculum design helps students to gain more understanding about the professional field in the media environment.\u00a0\u00a0For the third and fourth year students of <span>AJSC<\/span><span>\u00a0Department<\/span>, the course framework includes the study of journalism and related professional courses.\u00a0 <span>AJSC<\/span><span>\u00a0Department<\/span> insists on education in and application of up-to-date communication technologies to make sure our graduates can stay current with the trends in the media industry.\u00a0\u00a0This kind of program design enhances students' competitiveness in employment.<\/p><br>\n<\/li>\n \t<li><span><strong>Training professionals in integrated communication.<\/strong><\/span>\n<p>To cultivate\u00a0professional news media personnel who know how to integrate news information well, and also focus on the ability of academic research, the integration of communication education is enhanced to improve students' understanding in the field of communication.\u00a0\u00a0Some courses are co-taught in small classes by professors well versed in journalism theory and senior journalists with practical expertise in the news media industry, such as the courses of \"News Principles and Editing\" and \"News Reporting and Writing\".\u00a0\u00a0In addition, the required subject \"Graduation Thesis\" can strengthen students' academic training and improve their abilities in\u00a0independent research.\u00a0To resolve students' learning difficulties in a timely manner, participation and discussion in\u00a0classes are required.<\/p><br>\n<\/li>\n \t<li><span><strong>Cultivating journalists with a sense of social responsibility.<\/strong><\/span>\n<p>The strict training in media practices not only improves students' professional journalism skills, but also encourages students to adapt to teamwork and act on social responsibility concerns.<\/p><br>\n<\/li>\n \t<li><span><strong>Cultivating professional news media personnel with a sense of global vision.<\/strong><\/span>\n<p><span>AJSC<\/span><span>\u00a0Department<\/span> provides additional lessons in English to create an international learning environment and strengthen students' international competition capabilities. In addition, <span>AJSC<\/span> Department is actively developing international academic interaction to boost academic exchanges for faculty, and enhance students' understanding about the international media news field.<\/p>\n<\/li>\n<\/ol><\/div><div id=\"panel-e11102-8\" class=\"x-tabs-panel e11102-8\" role=\"tabpanel\" aria-labelledby=\"tab-e11102-8\" aria-hidden=\"true\" data-x-toggleable=\"tab-item-e11102-8\"><h4>WRITING REPORTER<\/h4>\n<p>Writing reporters must possess excellent writing skills. The main work includes news interviews, special subject reports, information collection, recording for print, broadcast and online journalism.<\/p>\n\n<h4>PRESS PHOTOGRAPHER<\/h4>\n<p>Press Photographers must have professional photographic concepts and skills. Their aim is to capture the images to illustrate news stories. Press Photographers need to maintain up-to-date knowledge about current news stories and any specialist areas, and take the best possible photographs to record news, current events and lifestyle stories.<\/p>\n\n<h4>PUBLIC RELATIONS OFFICER<\/h4>\n<p>Public relations is about managing reputation. Public relations officers utilize all forms of media and communication to build, maintain and manage goodwill and understanding between the organization and its public. The tasks typically involve writing news, holding news conferences, planning benevolent activities, and producing advertisements, etc.<\/p>\n\n<h4>ADVERTISING COPYWRITER<\/h4>\n<p>Advertising copywriters generally work with clients to conceive, develop and produce effective advertising campaigns. Typical work activities may include liaising with clients and interpreting their briefs, advertisement copywriting, production of advertisement and corporation identity packages in the advertising industry or marketing department of a business enterprise. Professional abilities such as clear expression and accurate writing are needed.<\/p>\n\n<h4>TV NEWS ANCHOR<\/h4>\n<p>TV news anchors must have fluent speaking skill, be good looking, and possess professional experience in news interviews and editing. The major task is reporting on news and current affairs. In addition, TV news anchors are responsible for assuming a public relations role, developing thorough special reports or producing news-related programs.<\/p>\n\n<h4>NEWSCASTER<\/h4>\n<p>Newscasters examine, interpret, and broadcast news received from various sources. This requires distinct articulation, capability for interpretation of good manuscripts, and good sense of time management. Typical work activities include broadcasting news every hour or every half hour and selecting the important news from the flow of daily news within a limited time.<\/p>\n\n<h4>TV PHOTOJOURNALIST<\/h4>\n<p>TV photojournalists' work is similar to that of writing reporters, with the difference that TV photojournalists capture images to illustrate news stories instead of using text. They must develop a sense of capturing the best images to record news events. Furthermore, the task requires excellent techniques in video shooting, editing, and satellite news gathering (SNG) operations.<\/p>\n\n<h4>DUBBING SPECIALIST<\/h4>\n<p>Dubbing specialists must be highly trained in oral expression through pronunciation courses, etc. Career developments include dubbing for cartoons, video games, foreign movies and TV serial programs.<\/p>\n\n<h4>NEWS EDITOR<\/h4>\n<p>News editors in the journalism industry may be employed by newspapers, magazine publishers, on-line news media, TV stations and other news media industries. Tasks for news editors include completing the news production process that involves news writing, modification, news rewriting, topic production and layout.<\/p>\n\n<h4>EDITORS OF BUSINESS PUBLICATION<\/h4>\n<p>Editors of business publications may work for companies that publish monthly or quarterly publications for marketing or maintaining customer relationships. For example, \"HAVO Health magazine\" is published by HAVO Preventive Medicine Institute.<\/p><\/div><div id=\"panel-e11102-9\" class=\"x-tabs-panel e11102-9\" role=\"tabpanel\" aria-labelledby=\"tab-e11102-9\" aria-hidden=\"true\" data-x-toggleable=\"tab-item-e11102-9\"><p>Media News was founded on November 1, 1982 and the electronic press was set up in September 1995, with MOL (Medianews On Line).\u00a0<a href=\"http:\/\/mol.mcu.edu.tw\/\" class=\"ext\">Media News<span class=\"ext\"><span class=\"element-invisible\">(link is external)<\/span><\/span><\/a>\u00a0was the first professional website and professional newspaper in Taiwan to report the news of mass communication in real time. MOL editing room provides equipment, workspace and digital video and audio editing area for news websites. MOL actively combines media and technology, integrates newspapers, radio, television and Internet, establishing\u00a0a cross-media network news platform, and providing\u00a0real-time network news service. Playing the role of \"media observer\", students can interview and write their own reports. In addition to editing daily news, they can also produce multimedia audio-visual news and accumulate students' related works. Through in-depth investigation, comparison, interviews and analysis of relevant media events, the development and trends in\u00a0media are\u00a0completely recorded, which has been well received by media organizations, industry, officials and academia.<\/p>\n<p class=\"rtecenter\"><img src=\"https:\/\/jour.mcu.edu.tw\/wp-content\/uploads\/sites\/28\/2025\/03\/112\u65b0\u805e2.jpg\" alt=\"\" width=\"1479\" height=\"1109\" class=\"alignnone size-full wp-image-11842\" \/><\/p>\n<p class=\"rtecenter\"><img src=\"https:\/\/jour.mcu.edu.tw\/wp-content\/uploads\/sites\/28\/2025\/03\/112\u65b0\u805e1.jpg\" alt=\"\" width=\"1479\" height=\"1109\" class=\"alignnone size-full wp-image-11844\" \/><\/p>\n<p><img alt=\"\" src=\"https:\/\/jour2.mcu.edu.tw\/sites\/default\/files\/u3\/MOL\/%E5%AD%B8%E7%94%9F%E5%9C%A8%E9%8A%98%E5%A0%B1%E5%8D%B3%E6%99%82%E6%96%B0%E8%81%9EMOL%EF%BC%88Medianews%20On%20Line%29%E5%8F%83%E8%88%87%E5%AF%A6%E5%81%9A%E8%A8%93%E7%B7%B42.jpg\" \/><\/p><\/div><div id=\"panel-e11102-10\" class=\"x-tabs-panel e11102-10\" role=\"tabpanel\" aria-labelledby=\"tab-e11102-10\" aria-hidden=\"true\" data-x-toggleable=\"tab-item-e11102-10\"><p>There are three\u00a0sections in the\u00a0digital multimedia experimental platform including\u00a0News\u00a0and\u00a0information center, Editing center (MOL digital editing platform), and\u00a0Electronic and print work center:<\/p>\n<p><\/p>\n<p>1. News &amp; information center: with 8 news centers, in charge of updating news contents from digital multimedia experimental platform.<\/p>\n<p><\/p>\n<p>2. Editing center (MOL digital editing platform): in charge of news post and layout update of digital multimedia experimental platform website.<\/p>\n<p><\/p>\n<p>3. Electronic and print work center: integrating the production works of digital multimedia experimental platform to become digitalized value-added electronic and print works, including Medianews (every third day newspaper), Ming Chuan Internet TV, Ming Chuan Radio, Integrated Marketing Communication Center (IMCC), Ming Chuan TV station and Ming Chuan radio station.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Brief HistoryGoalDevelopmentsFuture ProspectsMedianews on lineHardware EquipmentThe Audiovisual Journalism and Social Media Communication Department of Ming Chuan University was established in 1999 with the purpose of cultivating outstanding journalism talents. By combining theoretical and practical courses, it cultivates professional journalism and communication talents with a sense of responsibility, news editing and editing capabilities, and an international perspective. In response to the &#8230; <\/p>\n<div><a href=\"https:\/\/jour.mcu.edu.tw\/en\/about-us\/\" class=\"more-link\">Read More<\/a><\/div>\n","protected":false},"author":30,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-layout-full-width.php","meta":{"_themeisle_gutenberg_block_has_review":false,"_vp_format_video_url":"","_vp_image_focal_point":[]},"acf":[],"_links":{"self":[{"href":"https:\/\/jour.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages\/11102"}],"collection":[{"href":"https:\/\/jour.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/jour.mcu.edu.tw\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/jour.mcu.edu.tw\/en\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/jour.mcu.edu.tw\/en\/wp-json\/wp\/v2\/comments?post=11102"}],"version-history":[{"count":5,"href":"https:\/\/jour.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages\/11102\/revisions"}],"predecessor-version":[{"id":11204,"href":"https:\/\/jour.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages\/11102\/revisions\/11204"}],"wp:attachment":[{"href":"https:\/\/jour.mcu.edu.tw\/en\/wp-json\/wp\/v2\/media?parent=11102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}