The Audiovisual Journalism and Social Media Communication Department of Ming Chuan University was established in 1999 with the purpose of cultivating outstanding journalism talents. By combining theoretical and practical courses, it cultivates professional journalism and communication talents with a sense of responsibility, news editing and editing capabilities, and an international perspective. In response to the development and changes of the media industry, the Ministry of Education has approved the name change to the "Department of Audiovisual Journalism and Social Media Communication (AJSC)" starting from the 2023-2024 academic year.
This department adopts a converging and innovative model and combines the latest theories and practices to develop complete professional education and practical training in audio-visual journalism and social media that can be in line with the industry. The "fusion media" form of digital integration of traditional media and new media trains students with the ability to Sense of responsibility, news editing and reporting capabilities, digital convergence, and international perspective.
DEGREE GRANTED TO: Audiovisual Journalism and Social Media Communication
DEGREE'S ENGLISH NAME: Bachelor of Arts in AJSC
DEGREE ABBREVIATION: B.A.
The Mission of the Audiovisual Journalism and Social Media Communication Department of Ming Chuan University is to cultivate talented journalists. Our department combines theoretical and practical courses to cultivate professional news media personnel with responsibility, news writing & editing skills and international field of vision.
- Training professional news media personnel.
- Training professional personnel who know how to integrate news information well.
- Training professional news media personnel to develop a global vision.
- Academic training in journalism
Following the teaching concept of our university and school, the mission of the Audiovisual Journalism and Social Media Communication (AJSC) Department of Ming Chuan University is to cultivate talented journalists. Our department combines theoretical and practical courses to cultivate professional news media personnel with responsibility, news writing & editing skills and international field of vision.
- Fostering professional journalistic specialists.
The course framework for the first- and second-year students focuses on the foundation courses of MCU, and the basic and professional courses of the School of Communication. This curriculum design helps students to gain more understanding about the professional field in the media environment. For the third and fourth year students of AJSC Department, the course framework includes the study of journalism and related professional courses. AJSC Department insists on education in and application of up-to-date communication technologies to make sure our graduates can stay current with the trends in the media industry. This kind of program design enhances students' competitiveness in employment.
- Training professionals in integrated communication.
To cultivate professional news media personnel who know how to integrate news information well, and also focus on the ability of academic research, the integration of communication education is enhanced to improve students' understanding in the field of communication. Some courses are co-taught in small classes by professors well versed in journalism theory and senior journalists with practical expertise in the news media industry, such as the courses of "News Principles and Editing" and "News Reporting and Writing". In addition, the required subject "Graduation Thesis" can strengthen students' academic training and improve their abilities in independent research. To resolve students' learning difficulties in a timely manner, participation and discussion in classes are required.
- Cultivating journalists with a sense of social responsibility.
The strict training in media practices not only improves students' professional journalism skills, but also encourages students to adapt to teamwork and act on social responsibility concerns.
- Cultivating professional news media personnel with a sense of global vision.
AJSC Department provides additional lessons in English to create an international learning environment and strengthen students' international competition capabilities. In addition, AJSC Department is actively developing international academic interaction to boost academic exchanges for faculty, and enhance students' understanding about the international media news field.
WRITING REPORTER
Writing reporters must possess excellent writing skills. The main work includes news interviews, special subject reports, information collection, recording for print, broadcast and online journalism.
PRESS PHOTOGRAPHER
Press Photographers must have professional photographic concepts and skills. Their aim is to capture the images to illustrate news stories. Press Photographers need to maintain up-to-date knowledge about current news stories and any specialist areas, and take the best possible photographs to record news, current events and lifestyle stories.
PUBLIC RELATIONS OFFICER
Public relations is about managing reputation. Public relations officers utilize all forms of media and communication to build, maintain and manage goodwill and understanding between the organization and its public. The tasks typically involve writing news, holding news conferences, planning benevolent activities, and producing advertisements, etc.
ADVERTISING COPYWRITER
Advertising copywriters generally work with clients to conceive, develop and produce effective advertising campaigns. Typical work activities may include liaising with clients and interpreting their briefs, advertisement copywriting, production of advertisement and corporation identity packages in the advertising industry or marketing department of a business enterprise. Professional abilities such as clear expression and accurate writing are needed.
TV NEWS ANCHOR
TV news anchors must have fluent speaking skill, be good looking, and possess professional experience in news interviews and editing. The major task is reporting on news and current affairs. In addition, TV news anchors are responsible for assuming a public relations role, developing thorough special reports or producing news-related programs.
NEWSCASTER
Newscasters examine, interpret, and broadcast news received from various sources. This requires distinct articulation, capability for interpretation of good manuscripts, and good sense of time management. Typical work activities include broadcasting news every hour or every half hour and selecting the important news from the flow of daily news within a limited time.
TV PHOTOJOURNALIST
TV photojournalists' work is similar to that of writing reporters, with the difference that TV photojournalists capture images to illustrate news stories instead of using text. They must develop a sense of capturing the best images to record news events. Furthermore, the task requires excellent techniques in video shooting, editing, and satellite news gathering (SNG) operations.
DUBBING SPECIALIST
Dubbing specialists must be highly trained in oral expression through pronunciation courses, etc. Career developments include dubbing for cartoons, video games, foreign movies and TV serial programs.
NEWS EDITOR
News editors in the journalism industry may be employed by newspapers, magazine publishers, on-line news media, TV stations and other news media industries. Tasks for news editors include completing the news production process that involves news writing, modification, news rewriting, topic production and layout.
EDITORS OF BUSINESS PUBLICATION
Editors of business publications may work for companies that publish monthly or quarterly publications for marketing or maintaining customer relationships. For example, "HAVO Health magazine" is published by HAVO Preventive Medicine Institute.
Media News was founded on November 1, 1982 and the electronic press was set up in September 1995, with MOL (Medianews On Line). Media News(link is external) was the first professional website and professional newspaper in Taiwan to report the news of mass communication in real time. MOL editing room provides equipment, workspace and digital video and audio editing area for news websites. MOL actively combines media and technology, integrates newspapers, radio, television and Internet, establishing a cross-media network news platform, and providing real-time network news service. Playing the role of "media observer", students can interview and write their own reports. In addition to editing daily news, they can also produce multimedia audio-visual news and accumulate students' related works. Through in-depth investigation, comparison, interviews and analysis of relevant media events, the development and trends in media are completely recorded, which has been well received by media organizations, industry, officials and academia.
There are three sections in the digital multimedia experimental platform including News and information center, Editing center (MOL digital editing platform), and Electronic and print work center:
1. News & information center: with 8 news centers, in charge of updating news contents from digital multimedia experimental platform.
2. Editing center (MOL digital editing platform): in charge of news post and layout update of digital multimedia experimental platform website.
3. Electronic and print work center: integrating the production works of digital multimedia experimental platform to become digitalized value-added electronic and print works, including Medianews (every third day newspaper), Ming Chuan Internet TV, Ming Chuan Radio, Integrated Marketing Communication Center (IMCC), Ming Chuan TV station and Ming Chuan radio station.